Working with On Ideas, a creative marketing agency based in Florida, I developed a social media content strategy and playbook for Suerte Tequila. Part of a digital media campaign to increase brand awareness and sales, my deliverable included a detailed multi-channel content strategy, creative examples illustrating new content themes, copy and community management guidelines, and more.
The content strategy revolved around sparking authentic emotional moments and building conversations between the burgeoning spirits brand and its consumers, distributors, and retailers. New content aligned with this strategy can be viewed on Suerte’s Instagram handle (starting from around May 2021).