SERVICES
How do you want to help your customers? How do you want them to experience your brand?
Frei Agency can help by grounding your vision in smart strategy and quality content, so you can cut through the clutter and enhance the lives of those you want to reach.
Choose Compelling Content.
Digital content strategy
Drawing on data, research, custom analysis and experience, I can help shape your company's narrative with unique content experiences tailored to your target audience and built to deliver high engagement that delivers on business objectives. Activities include content auditing, stakeholder interviews, persona development, channel strategy and UI/UX recommendations.
editorial planning
Mapping to an established content strategy, I create an agile editorial calendar and reference tools that reflect audience journey, content channel, cadence, format and distribution. The calendar shows how these tactics ladder up to brand awareness, engagement and conversion. Targeted campaigns and initiatives can be woven into the calendar as needed.
writing and editing
Crafting engaging, compelling, effective, high-quality content is at the heart of what I do. Writing and editing services include original content creation, copywriting, feature story writing and editing, proofreading and video script writing and content playbook creation. Speciality verticals include travel (hospitality, destination marketing), lifestyle, pharmaceutical and general service.
RECOMMENDATIONS
“Darren is an absolute pleasure to work with. He is creative, curious, enthusiastic, and happy to take on just about any type of project. His innate storytelling abilities make him a phenomenal journalist, marketer, strategist, and wearer of any other number of “hats” he may be asked to don. As a teammate, Darren is collaborative and engaged – he’s always willing to lend a hand, and is invested in the overall success of the team. Outside of that, the work Darren produces is second to none, and his firm but gentle approach to client management makes him a valuable resource when autonomous work is required. Darren asks the right questions and sets expectations upfront, and then he manages to exceed expectation every time. I’m personally grateful to have had the ability to work with Darren, and cannot recommend him highly enough.”
“Darren is one of the single most professional, reliable and fiercely intelligent people I’ve worked with. His command of the travel industry and what it takes to deliver compelling brand storytelling within the structures of journalistic excellence is second to none. Darren’s dedication to his work and enthusiasm for all that he does is infectious, and his contributions to SkiftX over the course of the industry’s most challenging year in 2020 makes him a true superstar. He was a source of ongoing editorial support and inspiration to me during his tenure at Skift, and I can’t recommend him highly enough.”
“Maybe three or four times in your career do you get to work with someone as talented and generous as Darren. We met on a project where we were both independent contributors, and within minutes of meeting, we knew we were going to get along and do great work together. I’ve since worked with Darren in other capacities, and I would unreservedly recommend him to anyone that needs sharp, on-brand - and critically - very human content services.”
“Darren and I worked on the same team for several years at Pace. His creative instincts and abilities are off the chart—he’s one of the best “idea” people I’ve ever worked with, funneling his creative brainpower into solutions that meet target audiences and client objectives. Oh, and he just happens to be a first-rate writer. And one of the warmest, most collaborative people you’ll ever meet. I would work again with Darren in a heartbeat.
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“I never fully appreciated good writing until I saw what Darren and his team produced. Darren’s writing was at once both eloquent and approachable. He could turn a phrase and provide great, quality copy off the top of his head as if by magic. In a company in which some departments struggled Darren’s was the one which consistently delivered. Though many asked to write he kept the standards of his department unwaivering. When we added local deals Darren and his team took on the extra effort and always delivered playful copy which was a boon to our sales.”
“Darren Frei’s skills and contributions to ShermansTravel Media could fill a book. During the 2+ years we worked together, Darren single-handedly launched, directed, and edited hundreds of curated online travel guides that blended “why go” inspiration with “how to” advice. Then, he launched and led our highly successful travel blogs that cemented the company’s media footprint. All the while, Darren also served as a key travel strategist and editor for our nascent Smart Luxury magazine, reliably pitching on-trend destination ideas and writers for every issue. Indeed, Darren’s that rare editor who can envision—and deliver—smart travel content on deadline, across digital and print. Equally important, Darren is also the best cross-functional manager I’ve ever had the pleasure to work with. Whether he’s mentoring junior editors or problem-solving technology with developers, he commands the respect of everyone on his team. I’d hire him again in a heartbeat.”
Please visit my LinkedIn.com profile for more recommendations and endorsements.