Helping the travel industry chart a path toward recovery, I facilitated Skift’s sales team in the development of strategic program ideas for airlines, hotels, destinations, corporate travel advisors, travel tech companies, and many other travel verticals. Working with SkiftX Creative Studio, I was tasked with conceiving, designing, producing, and launching everything from trend-focused research reports to videos, article series, and mini-sites — all kinds of strategic content aimed at achieving numerous client goals: building awareness, driving thought leadership, and acquiring qualified leads.
I produced around 35 articles, starting at the strategy/concepting phase with clients through interviewing, researching, and writing/editing. Highlights include thought-leadership and advice-based stories for Accor, Appnovation, Destination Canada, CrowdRiff, Expedia, Facebook, Hilton Luxury Group, and Livn.
At Skift Global Forum, the company’s flagship global conference on the business of travel, I moderated virtual brand talks with CrowdRiff, Criteo, and Destination Canada.