One story expressed in multiple channels and formats to reach the right audience at the right time.
Frei Agency helped Irving Oil develop a multichannel approach to content planning, aligning the content objectives of the new website with the objectives of the company’s social media channels in order to deepen engagement, tell a more complete brand story, and provide a relevant “next step” to Irving Oil’s target customers.
Modeled as an agile content engine, with a "report once, publish everywhere" approach to content creation, the planning approach was unified around a comprehensive content ecosystem that considered all active Irving channels: Facebook, Instagram, LinkedIn, Twitter, and IrvingOil.com, with recommendations on new channel opportunities and Influencers.